THE ROLE OF THE MEDIA IN THE ELECTIONS

 

Elections and social media

Social media has a huge place today and people rely on social media in many ways. And this has sometimes been enough to affect even the decisions of societies. For example, let’s go back to 2016. In another 2016 US election, most of the votes in this election were changed thanks to social media. So how? At that time, Facebook was widespread in the field of social media and its use was quite high. Like any site, Facebook collected or processed user data. But Facebook went a little further and started selling user data to large companies. And we cannot say that this is an ongoing problem, albeit a small one, that has been completely resolved. So, who is doing this? Cambridge Analytica had a deal with Trump for exactly $6.2 million.

Among Cambridge Analytica’s biggest investors is billionaire Robert Mercer, a Republican and Trump supporter. Mercer has invested $15 million in the company. Another link is Steve Bannon, who ran the final phase of Trump’s election campaign and served as Trump’s advisor after he was elected. Bannon served as vice president at the founding of the company.

On the other hand, according to US Federal Election Commission reports, Trump’s 2016 presidential election campaign paid Cambridge Analytica $6.2 million. But officials deny that Facebook data was used in the campaign.

No matter how much Facebook denies it, it’s a fact Facebook is still on trial today for some mistakes it made. What data do you think Facebook is collecting? In fact, without the GDPR regulation, it can collect all its data. After all, when you download an application, you usually click on the Allow all permissions option. Facebook in general “likes posts, where we live, your relationship status, the way you use it, and sometimes by using your browsing activity, you can easily think of it by creating advertisements for you. The power of social media is huge.

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